We are participating in the Fair Booking scheme promoted by Cumbria Tourism to try to persuade customers to book directly with us, as opposed to using Online Booking Agents such as Booking.com.
You may not be aware that Hotels & Guesthouses have to pay 15% in commission from the price of your stay to the agency sites, and that this charge is levied on the VAT inclusive price.
Fair Booking is a means of trying to help businesses like ours to receive more direct bookings to reduce having to pay unwelcome commissions to the online agencies. It’s about making customers more aware of the damage it is having on businesses in the hope that, should you choose to stay with us, you would make a booking direct please.
Millions of £s of commission are paid every month across the UK and none of that money is re-introduced into the economy as it goes to the multinational company's head office not in the UK, thereby being lost not only to the accommodation provider but to the wider UK economy. Payment of this commission is having a serious impact on UK tourism businesses generally, resulting in loss of profits and less money to reinvest in improvements, staff, trading with local suppliers and in circulation in the community. If this is allowed to continue it will lead to difficulties with maintaining jobs and in having the resources for important refurbishments aimed at improving guest comfort and services.
The shift to bookings being made predominantly online has happened very rapidly and is now by far the preferred method of making a reservation. Many of the online booking agencies are global companies able to spend millions of pounds on sponsored website advertising, pushing themselves to the top of the internet search engines lists and pushing us down well below the top spots. Even if a customer searches for Lingwood Lodge by name and location, our own site www.lingwoodlodge.co.uk appears further down the search results, with the Online Agents appearing at the top. Whilst we agree that the agencies have professional, comprehensive and user-friendly websites, and that they do bring new business to us, we believe that there are tactics used by some agencies to con the customer into thinking that they are booking directly with ourselves when in fact they are not.
What’s in it for you?
Should you have sympathy with what you have read here and wish to make a booking with us:
- As an incentive for booking directly either through our website www.lingwoodlodge.co.uk or by telephone or email, please enter/quote the Promotion Code FBSAVE5 when making your reservation to receive a discount of 5% on your booking.
- In addition, for every booking made using this code, Lingwood Lodge has pledged to donate £1.00 per booking to Cumbria Air Ambulance, a vital local organisation sustained entirely by voluntary donations, thereby helping to support the local community and services.
For further information, please visit the Cumbria Tourism site www.golakes.co.uk
With grateful thanks for taking the time to read this important information – Judy & Phil